I wrangled Puget Sound Energy’s massive out-of-control marketing into one graphic standard, then went on to help them out on other projects.
I moved O’Brien water sports advertising focus away from people-they-sponsored to dreams-their-audience-imagined.
I used animals to lure potential Holland America Cruise and Westours adventurers.
But my favorite category had a medical bend. Whether for medical insurance, hospitals, or groups of doctors, I was always fascinated by disease. I eventually became an EMT for Search and Rescue and my son become a radiologist.