I wrangled Puget Sound Energy’s massive out-of-control marketing into one graphic standard manual, then went on to help them out on other projects.
I moved O’Brien water sports advertising focus away from people-they-sponsored to dreams-their-audience-imagined. I used animals to lure potential Holland America Cruise and Westours adventurers. And I added games to sales pieces and designed templates for professional presentations.
My favorite category had a medical bend. Whether for medical insurance, hospitals, or groups of doctors, I was always fascinated by disease. I eventually became an EMT for Search and Rescue and although I had nothing to do with it, my son become a radiologist.