With a background as an advertising agency Art Director, I have been running my own graphic design firm since 2002. I learned to explain the rules that go into good design teaching college-level marketing & design classes for over 13 years. Over that time, I have climbed more than a few mountains… starting in print, doing ad campaigns, direct mail, brochures, banners, signage, annual reports, postcards, and designing websites, email blasts, online ads, always thinking strategically, seeking results, and navigating the integration of both.
I get there on my own two feet, meaning I do the work myself. This makes me ideal for small clients with big ambitions.
Advertising needs to move you. Whether it’s business advertising, websites, posters, public service, non-profit, political campaigns, packaging, cards, logos or an integration of all these things, it doesn’t work if your audience doesn’t notice and respond. Click below to see some of the terrain crossed during a lifetime of design work.
Mercer Island School Foundationadmin2020-01-22T13:08:38+00:00
I’ve worked in this field a long time and learned that great design requires innovation combined with strategic messaging and an awareness of your audience. Boiled down, it’s a mix of these four ingredients… a checklist of every great design.
01. CAPTURE ATTENTION.
02. DETERMINE PRIORITY.
03. CONVEY INFORMATION.
04. EVOKE EMOTION.
NEVER QUIT LEARNING.
Fundraising- a science that requires art and is measured in results. I began working with the Mercer Island Schools Foundation in 2002. It had become clear that public school districts needed more than government funding could provide so I provided advertising and marketing help. Back then, their fundraising efforts were stalled at approximately $500,000 annually; money that went to curriculum, textbooks, computers, enrichment, and programs. I continue to help students and teachers through the Mercer Island Schools Foundation.
MISF hired Rhodes-D-Signs
And we continue to work together to help students within the Mercer Island School District.
FROM MANY WALKS OF LIFE.
I have been fortunate to do work for:
BUSINESS: Ablestock, AT&T, 3M company, eSociety, iPromote, Global Metal Technologies, Puget Sound Energy, Toro, Milgard, Kenworth, Flexcar, Shurgard Storage, the Port of Seattle
EDUCATION: Apex Learning, School of Visual Concepts, Mercer Island School District, Seattle Country Day School
ENTERTAINMENT: AT&T Fireworks, Seattle Jewish Film Festival, Summer Nights at the Pier, Minneapolis Opera, Seattle Opera